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Videos

FIT: Fitbikeco Pro Team in LA

Jordan Hango and Morgan Long go in HARD, plus Brian Foster does a street fufanu... Very rad.

FIT: Fitbikeco Pro Team in LA
Videos

FIT: Jordan Hango - Medium

Whether it's roasting huge concrete bowls and tweaking big tricks, or out on the streets getting tech or going burly, Hango is on it –...

FIT: Jordan Hango - Medium
News

Harry Main Is Wrong: Direct Sales Won’t Change BMX For The Better

“We do what we want, how we want, when we want and if people don’t like it then they can go fuck themselves.” Just read through...

Harry Main Is Wrong: Direct Sales Won’t Change BMX For The Better
News

Fit Bike Co - 'Be Like Mike'

This is pretty sweet! You can now customise the Mike Aitken signature MOTOMIKE frame to your own specific specifications and finish. Fit also give you...

Fit Bike Co - 'Be Like Mike'
News

NEW Fit MAC pedal 'Butchers Boots' colour way

Here's a sneaky look at the new Shawn McIntosh pedal. Shawn opted for this awesome looking 'Butchers Boots' colour way which we think works really...

NEW Fit MAC pedal 'Butchers Boots' colour way
Videos

FIT FAF 2.4 Tires x Swafford

Here's Jared Swafford giving the new Fit FAF 2.4 tyres a whirl. FAF's are proven quality of course, but how wide are tyres going to...

FIT FAF 2.4 Tires x Swafford
News

Facebook Users React: Gum Tyres

These look really good, but whats with the Gum colour right now? We threw this one out there for you guys to sink your teeth...

Facebook Users React: Gum Tyres
Videos

Fit Bike Co. Julián Sánchez x Colombia

Fit's South American squad member Julián Sánchez comes through with his welcome edit thanks to Almacén BMX in Bogotá.

Fit Bike Co. Julián Sánchez x Colombia
Videos

Marv Off FIT UK On The Make?

Here's one from our boy MARV in the Pacific North West for The Albion and The Make! So I guess after nearly 10 years riding...

Marv Off FIT UK On The Make?
Videos

FIT - Matt Nordstrom X Justin Spriet

Here's a really well put together edit from Fit of their young bloods Matt Nordstrom and Justin Spriet. Flowing round the streets of SoCal while...

FIT - Matt Nordstrom X Justin Spriet
Videos

2014 Fit Complete Bikes - Behind The Scenes Edit

The all new Fit 2014 complete bikes will be available in stores real soon. Here's a cool behind the scenes video featuring all the bikes...

2014 Fit Complete Bikes - Behind The Scenes Edit
News

FIT - Ben Lewis Bike Check

Our man Vince Perraud shot this Benny L bike check recently while out in Barcelona. Another tight looking Fit steed for Ben and full of...

FIT - Ben Lewis Bike Check
News

FIT - Florent Soulas Bike Check

Fit's French rider Florent Soulas put together this bike check flipbook with our man Vince Perraud. Florent kills it, he's currently filming for the up...

FIT - Florent Soulas Bike Check
News

Fit - Barcelona Flip Book

So many BMXers out in Barcelona this week it's been unreal. Fit have been there too and our man Vincent Perraud has been with the...

Fit - Barcelona Flip Book
Videos

Flashback - 4Down Summer Of Madness 07

4Down's Summer of Madness trip back in 2007 was pretty much their first team venture after founding the distro in 2006.

Flashback - 4Down Summer Of Madness 07
News

Tom Dugan Bike Check

Here's Tom Dugan's Fit! Super slick and designed to go big. Does Tommy D know any other way?

Tom Dugan Bike Check
News

Benny L VIP Day Winner - Sam Pitman

Sam Pitman was the lucky winner and this week he hit up 4Down with his buddy Alex. Sam picked up his Fit Benny L complete...

Benny L VIP Day Winner - Sam Pitman
Product

Fresh Out The Box: Frames - Issue 172

Diamond Back NightSeeker Pioneers of BMX back in the early days there’s nothing much Diamond Back do not know about frames. Here we have Ben Hucke’s...

Fresh Out The Box: Frames - Issue 172
News

Fit Benny L Bars

Thanks to The Merged we've managed to bag a sneaky look at Ben Lewis's new signature bars from Fit. These are about to go in...

Fit Benny L Bars
News

Marv Bike Check

4down Distro have just posted up a cool bike check with Fit UK's Marv. Running his own signature Duke of Wellington frame Marv has been...

Marv Bike Check
Product

Fresh out the Box: Frames Issue 166

Head on in and get the full low down on the frames that featured in Issue 166

Fresh out the Box: Frames Issue 166
Product

Fresh out the Box: Parts Issue 166

Here's the fresh new parts that featured back in issue 166.

Fresh out the Box: Parts Issue 166
News

Fit UK - Roasting The Atlantic Coast Holiday Snaps

We've got a bunch of overspill photo's from the Roasting The Atlantic Coast article in issue 168 featuring the Fit UK team.

Fit UK - Roasting The Atlantic Coast Holiday Snaps
News

4DOWN/FIT UK IN GREECE PART THREE

7.00 am I’m writing this blog entry from our new location in Greece, and to be honest I couldn’t tell you where the hell I am, except...

4DOWN/FIT UK IN GREECE PART THREE
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