It’s not often you get two professional BMX riders collaborating on a signature product. When both individuals have more than enough calibre to already run multiple signature parts, it’s definitely out of the ordinary to share one. However, Shadow have always done things differently…
The Shadow Conspiracy has been a distinctive brand from the beginning. A slow, careful, dark series of adverts left people predominantly confused in the early days of the brand. Clips of kidnapping, unsavoury activities and horror film inspired sequences appeared in issues of Props, dark, ominous adverts appeared in magazines… It was all very much a mystery for quite some time.
“One of the best things about the Treymone stem? It’s very affordable.”
Shadow quickly established a signature style with regard to their design and artwork. You can immediately spot a Shadow product – they have a great sense of consistency in their products and branding, staying true to their style while still being original. There’s a strong personality. Shadow is Shadow.
Trey Jones and Simone Barraco are hugely popular riders. They’re both very distinctive – of course – and obviously get along like a house on fire.