One of the Vans slogans is First in BMX. Vans have been making shoes since 1966, Cult have been making BMX parts since 2010 (although arguably long before that with the people involved) and together they make some interesting collaboration products. They’ve joined up to make shoes with different team members and with ODI’s help, they made the hugely popular Cult x Vans grips. Then, after the continuing success of the grips came the idea of putting the iconic Vans waffle pattern on a tyre. Waffle sole, waffle tyre… It’s all waffles on the ground. The Cult x Vans tyre. It makes sense.
“We started with the Vans Waffle grip and Neal Wood and myself wondered if it could work on a tire as well. We got lucky and first try it was dialled, molds can be tricky and expensive so to have it work first go was awesome.” –Robbie Morales, Cult
VEE rubber were the guys to link up the design with a nice rubber compound, Dakota Roche was the guy to put the tyres through their paces, and scores of riders now rely on these bad boys to keep them on path.
Until Bas Keep came out with his Tall Order Wallride Tyre, he swore by the Cult x Vans tyre. We’ve all seen his ridiculous Walls video… Well, that’s probably the best advert a tyre could ever have. Yep, the tyre marks running down those unlikely walls were unmistakably waffle prints.
“Waffle sole, waffle tyre… It’s all waffles on the ground.”