Six years ago, Cult wanted to see if the Vans waffle pattern would fit hands as well as feet. This grip is the result.
One of the Vans slogans is ‘First in BMX.’ Vans have been making shoes since 1966, Cult have been making BMX parts since 2010 (although arguably long before that with the people involved) and together they make some interesting collaboration products. They’ve joined up to make shoes with different team members and with ODI’s help, they made the hugely popular Cult x Vans grips.
“Cult wanted to see if the Vans waffle pattern would fit hands as well as feet. This grip is the result.”
When these grips were introduced, there was a fair amount of hype – and rightly so. It was a big deal. Cult and Vans making a BMX product together is definitely cool.
Cult is quite the revered brand. Kicked off by Robbie Morales in 2010, it caused a fair amount of controversy when it was announced. It divided the then Fitbikeco. team, with some staying on and some moving over to Morales’ new squad. Since then, Cult has obviously been a huge success, with a strong company image, a diverse team of riders and some of the most trustworthy products on the market.