VANS x CULT: Never Fade
A team edit celebrating the latest Vans BMX x Cult Crew collab, NEVER FADE. With tight riding and some good words from the crew.
South Californian Street ripper Dakota Roche is sponsored by companies including Monster Energy, Stance, Dan’s Comp and Cinema Wheel Co, but much of his work currently is for Cult, where he is part of a crew also featuring riders such as Chase Dehart, Chase Hawk, and Bas Keep. Cult’s US-made ‘Deathrow’ frame is available with a Dakota signature colourway and graphics.
He has also been on the Vans BMX team since 2010 – apt considering his style is often described as ‘skateboarding on a bike’ – and has a signature colourway for the brand’s old skool ‘92 Pro Classics. His simple and powerful riding has featured in a number of Vans x Cult video collaborations in support of new product releases.
There’s a definite sense of fun in the air when you see Dakota riding a bike, but he also has style and grace, and a whole load of innovative and precise tricks, including his favourite wallrides. His video parts in recent years have taken street riding to entirely new levels and will most likely influence the sport for years to come – check out his ending section in the 2013 Cult video ‘Talk is Cheap’ for proof of that.
His consistency saw him nominated as Transworld Ride BMX’s Number One Street Rider every year between 2009 and 2013. After recovering from a nagging knee injury, he went into 2014 fit and healthy, working on several video projects, including Cult’s banger ‘Cultifornia’, and finishing second in Street at X Games behind Garrett Reynolds.
