Banging, as you’d expect!

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Vans & Cult reunite for the new mild-melting film, Trying Times, which chronicles the experience of a shared crew of BMX riders road tripping from Southern California to Las Vegas. Managing to keep things light and easy despite the currently challenging landscape, the film captures the camaraderie, core tenets of each brand and the iconic riding that backs it up. The team, including Dakota Roche, Angie Marino, and Sean Ricany, kept spirits high throughout the project, which is punctuated with CULT’s bold signature aesthetic.

Despite the level of uncertainty that has permeated 2020, the project brought a new level of stoke:

“Through it all, the one thing that remains unshaken is the love and passion for what we do. We will continue by any means necessary. 2010 UNTIL THE END.”—Dakota Roche

Filmed and Edited by Veesh

Music Credits: Veesh