The Shadow Conspiracy has been a distinctive brand from the beginning. A slow, careful, dark series of adverts left people predominantly confused in the early days of the brand. Clips of kidnapping, unsavoury activities and horror film inspired sequences appeared in issues of Props, dark, ominous adverts appeared in magazines… It was all very much a mystery for quite some time.
Shadow quickly established a signature style with regard to their design and artwork. You can immediately spot a Shadow product – they have a great sense of consistency in their products and branding, staying true to their style while still being original. There’s a strong personality. Shadow is Shadow.
“The design is a far cry from your standard ribbed grip.”
The Maya grips are Joris Coulomb’s signature. Shadow, with Joris’ help, gave them a design that’s a far cry from your standard ribbed grip.