Fitbikeco was founded in late 1999 by Robbie Morales and S&M’s Chris Moeller in Santa Ana, California. Since the beginning, Fit has had a legendary team of riders – Mike Aitken, Van Homan, Brian Foster, Shawn Mac, Tom Dugan, Justin Inman, Edwin Delarosa… The list goes on.
In 2010, Morales left Fit to start Cult, taking a few team riders such as Chase Hawk and Dakota Roche with him, but Fit took this all in its stride.
A number of excellent full-length team videos (F-it, Fit Life, Stay Fit, Holy Fit) have helped build Fit’s legendary reputation, both as a brand and as a group of talented bike riders.
With S&M’s plentiful industry experience backing it the whole way, Fitbikeco has remained a formidable brand that offers a full range of USA-made parts as well as a huge range of more affordable complete bikes made in Taiwan.
“There’s something about the colour scheme that gives the impression of a custom build.”
Here we have one of their 2018 models, the Tom Dugan signature. Tom Dugan is known for being a pretty wacky character who blasts his bike halfway to the moon on a regular basis. Perhaps this steed will give you the means to achieve one of those things.