BMX Every Day | #UKBMX




Fitbikeco was founded in late 1999 by Robbie Morales and S&M’s Chris Moeller in Santa Ana, California. Since the beginning, Fit has had a legendary team of riders – Mike Aitken, Van Homan, Brian Foster, Shawn Mac, Tom Dugan, Justin Inman, Edwin Delarosa… The list goes on.

In 2010, Morales left Fit to start Cult, taking a few team riders such as Chase Hawk and Dakota Roche with him, but Fit took this all in its stride.

A number of excellent full-length team videos (F-it, Fit Life, Stay Fit, Holy Fit) have helped build Fit’s legendary reputation, both as a brand and as a group of talented bike riders.

With S&M’s plentiful industry experience backing it the whole way, Fitbikeco has remained a formidable brand that offers a full range of USA-made parts as well as a huge range of more affordable complete bikes made in Taiwan.

“There’s something about the colour scheme that gives the impression of a custom build.”

Here we have one of their 2018 models, the Tom Dugan signature. Tom Dugan is known for being a pretty wacky character who blasts his bike halfway to the moon on a regular basis. Perhaps this steed will give you the means to achieve one of those things.

This bike doesn’t immediately look like a complete bike… There’s something about the colour scheme that gives the impression of a custom build. Perhaps it’s the chrome bars and coloured tyres, there’s a welcome element of randomness to it. Clever work by Fit on that one!

It also comes in black, but we think this trans gold paintwork looks a treat, you can see all the welds nicely – another thing that makes the Dugan 2018 seem like anything but a complete bike. For your £450 you can expect full 4130 chromoly construction, sealed bearings all round, plus a few key aftermarket products. We’ve got Odyssey Twisted pedals, which is a nice nod to one of Tom Dugan’s other sponsors, a super smart Fit Café tripod seat, and Fit Savage grips.

A short and snappy frame, bold colours, that aftermarket look and some quality parts spell out a solid bike here from Fit.

RRP: £449.99

Note: like all bikes sold in the UK. the Fitbikeco. Dugan comes with brakes.


Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.