Not everyone is on a freecoaster these days. I’m serious! For a while there it looked like the humble cassette was being overtaken, as every man and his dog got obsessed with going backwards. Companies rushed to get their coaster designs out to feed demand, but now it seems that balance has been somewhat restored and there are plenty of people and companies staying true to traditional hubs.

BSD is a Scottish BMX brand with one hell of a team. Their momentum can be traced along with the success of the riders who they sponsor – just look at Kriss Kyle, Alex D, Reed Stark, David Grant and Dan Paley. Some of these guys are almost brands in their own right. BSD has kept the fire lit with great products and arguably some of the best video content of any brand, thanks to the efforts of Dave Sowerby. Transmission, BSD’s feature length team video, is the perfect example of the kind of polished, highly considered video work Sowerby produces. Pair that strong brand image with a reputation for high quality parts, and you have a genuinely strong BMX company.

“In terms of performance, you only have to look at Kriss Kyle and Luc Legrand. They both use this hub.”