BMX Every Day | #UKBMX




Here we have yet another legendary product from S&M… You can’t argue with the results – Moeller and the guys know what they’re doing!

S&M is a true BMX brand. It doesn’t get much more real than S&M. Founded by a pair of wild teenagers in 1987 (Swingrover & Moeller) they’d already had enough experience with BMX race frames to know that they needed something better and were prepared to try and make it themselves. So began the history of S&M aka The Shield… In 1988 the Slam Bars were introduced, 1989 saw the Dirt Bike, and everything pretty much rocketed from there. With the departure of Swingrover in 1990, Chris Moeller set about running the brand on his own – while riding and partying as much as possible, naturally.

“The S&M Pitchfork may be a classic BMX part but that doesn’t mean it’s not bang up to date.”

“Since 1990, Moeller has steered the S&M ship through hell and high water. Crazy nights, ideas and antics aside, the goal at S&M has always been the same: to make good bikes and run things their way. With American flags and middle fingers waving in the wind, S&M will continue to sail the seas of BMX cheese until other companies make bikes as good as theirs or it’s not fun anymore. Neither of which looks likely to happen soon.” –S&M

The Pitchfork (race version pictured here, one for the trails heads) may be a classic part but that doesn’t mean it’s not bang up to date. S&M have made sure their flagship fork keeps up with the times, so you’ll find these guys made from nicely tapered, double butted 4130 chromoly and finished with S&M’s tried and tested ‘4Q Baked’ post-weld heat treating process.

Proudly made in the USA in house at the S&M workshop, with a truly legendary reputation, you can’t go wrong with a set of Pitchforks.

RRP: £169.99



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