FBC STR? FBC means Fitbikeco, STR means street. If street riding is the thing that really grabs you in the world of BMX, this could be the steed for you.
Fitbikeco was founded in late 1999 by Robbie Morales and S&M’s Chris Moeller in Santa Ana, California. Since the beginning, Fit has had a legendary team of riders – Mike Aitken, Van Homan, Brian Foster, Shawn Mac, Tom Dugan, Justin Inman, Edwin Delarosa… The list goes on.
“4 pegs, 4pc bars, responsive geometry… The Fitbikeco STR is totally set up for modern street riding.”
In 2010, Morales left Fit to start Cult, taking a few team riders such as Chase Hawk and Dakota Roche with him, but Fit took this all in its stride.
A number of excellent full-length team videos (F-it, Fit Life, Stay Fit, Holy Fit) have helped build Fit’s legendary reputation, both as a brand and as a group of talented bike riders.