Fronted by modern-day BMX hero Garrett Reynolds and based in San Diego, California, Fiend offers high-end aftermarket BMX parts and clothing such as T-shirts, beanies, caps and sunglasses. Apart from Reynolds, the Fiend pro team includes Ty Morrow, JJ Palmere and newcomer Colin Varanyak, while the company’s am line-up consists of Kevin Vannauker, Ryan Niranonta and Anthony Watkinson.
The Fiend range of hardgoods features three different frames – the signature ‘Morrow’, designed by the man himself, the ‘Embryo’, and JJ Palmere’s ‘Palmere’, now available in flat orange. All models feature full 4130 chromoly construction with heat-treated integrated head tube, heat-treated Mid bottom bracket shell, tapered seat stays and 5mm thick dropouts, and are available in brakeless or with removable seat stay brake mounts.
Other Fiend parts include two stems – the signature ‘Reynolds’ or ‘Morrow’ models – plus bars, headsets, cranks, seats, posts and grips. There is also a super-strong fork called the ‘Invest’, made from fully heat-treated chromoly tubing with one-piece machined steerer tube, 6mm thick investment cast dropout and lower leg junction, and with a 26mm offset to keep the front wheel under the rider for easier nose manuals.
In 2014, Fiend dropped the mind-blowing ‘Fiending’ promo, filmed by Tony Ennis and featuring all the members of its pro team. Fiending was released solely online, and, following its release, Reynolds revealed that there are currently no plans for a full Fiend DVD due to riders’ obligations with other sponsorevealed that there are currently no plans for a full Fiend DVD due to riders’ obligations with other sponsors.