Ran by #BoxRiders around the world these Box Focus rims have a no-nonsense low-profile design that eliminates excess material, making them some of the lightest weight double-wall rims available. A 20 x 1.75 rim, weighs just 362 grams!

Box even created special edition Olympic Editions of their Box parts for the #BoxRiders that made the games in their country colours. Taking a custom approach to an entirely new level.

“Focus rims have a no-nonsense low-profile design that eliminates excess material.”

Front and rear specific. Focus rear rims have machined sidewalls for smoother braking and single eyelets to help prevent spoke pull-through, which means higher spoke tension is possible. Focus front rims lack a braking surface so must be used in the front only. Single eyelets are standard.