It is pretty stressful making a video, especially one following James Cox’s This Is United. Apart from the usual Tinder, weed and booze what was the biggest struggle?
“Yeah, Coxie’s shoes are pretty big to fill, I love his video work. I actually rang him as soon as I got ‘the job’ – we’ve been friends for years, he gave me a few pointers and we chatted about how much full length videos have changed since T.I.U. came out six years ago. Other than the struggles mentioned, we just took each day and trip as it came, there’s no short cuts with a project like this. You get the team together, hit the streets, deal with whatever gets thrown at you and hopefully everyone likes the end result.”
Are you happy with the final product and how it turned out?
“Yes I really am, I mean with a project this big there’s a lot to work out and a lot that can go wrong. With security and police literally running at us in some of the clips, somethings aren’t as perfectly filmed as I’d have liked but In the end I think it adds a lot of character to the video. You always want more footage but a time comes when you have to draw a line in the sand and say the video’s done!”
“I grew up in a small scene in a pretty rough city so if you were into BMX or skating you had to stick together.”
You’re a BMX and Skate video nerd, so what is your all time favourite film, Skate, BMX or otherwise, and why?
“Don’t get me talking about BMX or skate videos, I remember back in the day I’d be on trips watching and talking obsessively about skate videos and some people thought I was a weirdo but I always saw a huge connection with the tricks, filming and spots. I grew up in a small scene in a pretty rough city so if you were into BMX or skating you had to stick together, plus all the skaters round me are really cool people that I can relate to so I wanted to hang out with them, haha. Anyway I watched A LOT of skate and BMX videos (still do) and with Dig magazine being based here back in the day and before videos went online I got to see EVERY video that came out, from the big releases right down to really small batch VCR-VCR copied local vids. I couldn’t possibly pick a favourite, I’d have to make a list for every year from the early nineties right up until the present day, some for just one section, don’t get me started!”
Wow, you really pussied out of that question. How have BMX videos changed since you first start filming in the seventies?
“In the seventies warehouse maybe… What a question, there’s a lot more of them that’s for sure, I mean videos have changed a lot and in the same breath they haven’t, there’s old videos with Eddie Roman filming his friends goofing around, talking to camera and there’s videos today of Alex Donnachie or whoever filming their friends goofing around talking to camera, It’s just way more accessible now. Some are filmed with real care, consideration, passion and thought, others are bashed out for some sort of ‘online content.’
I like to think I embrace change and technology, I mean the cameras you can buy today are far superior (and cheaper) than previously and if it wasn’t for cheaper camera equipment, web videos, etc. I sure as hell wouldn’t be sat here answering these questions. But there is a part of me that harks back to the trv900 with a Century mini fish bundled up in a jumper, waiting for the next big video to drop, haha.
The sheer volume of video people capture and consume over recent years has changed so much and that’s changed the way both riders and filmers approach it, the only constant is change.”
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