Sunday launched in 2005 in Norwalk, California, and quickly made waves on the BMX scene with some innovative frames and parts. Its very first products were ‘Triumph’ 8” bars and ‘Morning’ forks, built using 4mm dropouts, butted legs, slimmed-down steerer tube and an aluminium pre-load bolt. Its innovative first frame came along the following year, and was the first frame to be fully heat-treated using Odyssey’s proven and trusted ‘41 Thermal’ process.
In 2007, Sunday launched the ‘First Wave’ frame, which reimagined tubing shapes with a ‘waved’ double-butted down tube to stiffen and increase its durability and to fight against denting. 2008’s simple ‘Second Wave’, with tapered seat and chainstays and hidden chain tensioners inside the back of the hollow dropout, was the culmination of all Sunday frame design and its influence can be seen in every Sunday frame ever since, including the ‘Third Wave’, and Aaron Ross’s ‘Funday’.
Frames currently on offer are the ‘Soundwave’, ‘Motoross’, ‘Broadcaster’ and 24” ‘Wave C’ models. Other products available include ‘Octave’ forks and four types of bars, as well as stems and headsets, gearing, seating and wheels.
The company’s impressive line-up of riders features Ross, Chris Childs, Gary Young, Alex Magallan, Garrett Reeves, Jake Seeley and Erik Elstran, plus am Mark Burnett. Many of them have given their endorsement to models in Sunday’s new range of completes, which includes Young’s top-of the-line ‘Soundwave Special’, which, with 100% aftermarket parts, is billed as ‘the best complete bike you can buy’.