What does it take to shoot the perfect cover photo for a nationwide BMX mag? Sam Baskett had the daunting task of shooting a photo for Ride UK back in 2011 and pulled off an absolute blinder! I remember this shot very well, I collected Ride mags religiously and have this copy in my collection but always wondered how the hell they managed to pull it off. Well this video certainly answers any questions you may have about the experience and then some! Who’d have thought it’d be so weird… Check this out!