Words and Photos: Dunk
Website: Subrosabrand.com
Distro: Seventies.co.uk
Thanks: Crucial BMX Shop
The Salvador is Subrosa’s expert level complete and this one is packed with upgraded features compared to last years model. Items such as the Subrosa Uplift Stem, Subrosa Crest Seat, Shadow Chula DCR Grips, Shadow Valor 2.4” Tires, Shadow Alfred Clamp, and Rant Sealed Hubs. Also, the tapered legs on the forks look great, and feature a chromoly steer tube for strength. The 20.5 TT keeps things tight and compact up the top end, ideal for street and park riding and overall, the bike just looks really cool. The paintwork is black gloss fading to matt, which is pretty different, and there’s black parts to match all round. In fact, the only dash of colour comes from the decals! This model is the Lahsaan Kobza variant (new for 2016) with two more signature Salvador’s from other Subrosa pro riders, Hoang Tran and Simone Barraco, these come in gloss dark navy and raw respectively. With a rider owned brand like Subrosa consistently pushing their products, you know this complete is the best it can be, and you certainly won’t be disappointed at what you get for well under £400!
We asked Ryan Sher about their history and where are the brand from?
Subrosa- suhb roh-zuh: Meaning, under the rose. Throughout history a rose hanging overhead was a symbol of secrecy and brotherhood. Whatever was spoken under a rose was to remain secret, sacred and subrosa. Our icon hangs high above our team and our fans. Subrosa Brand began in 2006 as a collaboration between Ron Bonner and myself. Ronnie’s background comes from a lifetime of BMX and creating brands such as UGP and The Shadow Conspiracy, while my experience came from growing up in BMX, from racing to working in bike shops, and of course being a pro rider.
On a trip to California Ron and I sat by a pool, drinking beers, and talking BMX. We looked at my bike and Ronnie said, “What if we made everything on your bike?” It honestly was as simple as that. As soon as those words came out, so did the ideas, and we spent much of that night talking about the yet to be named “Subrosa”.
The goal of the brand is to create complete bikes and products that are affordable, reliable, and have an attention to detail that make each piece high quality and hard to duplicate by other brands. We also use our brand as a way to spread the BMX lifestyle and attitude to the world.
Share