Words and photos by Robin Pearson
Matt Priest has been an established and respected rider for many years. He’s one of those guys who has seemingly been around forever but is still so young… I’ve no idea how this is possible, but Priesty has managed it. In that time his name has become synonymous with trails, smoothness and all things to do with good style.
This one time, Matt Priest and Johnny Elia enlisted me as their east London spot guide for a couple of days. Priesty can ride anything, so I took them to a variety of spots and they filmed clips for a video project that was a little different… More on that below.
Priesty has had a pretty rough time in the year or so since we shot this. He got a horrific injury, snapping various bones in his foot and ankle badly enough to be in a support boot for what seemed like way more than a year, but he managed to make the most of this extended period of time off by successfully launching the Villa Road brand, filming videos and taking care of orders. Anyway, he’s back on the steed now and is gradually getting back into his zone. We can’t wait to see more from him this year!