Premium Products offers bikes, frames and parts such as bars, cranks, forks and pedals for BMXs, featuring simple design elements and quality construction. Founded in 2010 in the USA, the company quickly built a reputation for stylish products and an awesome team of riders, and Premium products are now available in over 40 countries around the world, including the UK where they are distributed by Moore Large & Co Ltd.
The Premium BMX team features some great riders, including Chad Kerley, Connor Lodes, Brock Olive, Felix Prangenberg, Josh de Reus and Brad McNicol. There is also a UK line-up of riders, featuring Rob Andrews, Jordan Waters, Sketch (Leigh James), Mole (Chris Smith), Luke Fairey and Sven Hackett – the UK team won twice at 2013 Ride to Glory and finished second at the 2012 Ride UK BMX Warehouse Project.
Premium’s range of completes for 2015 includes the top-of-the-range ‘CK’, Chad Kerley’s signature model – this uses Kerley’s signature street-inspired 100% crmo frame with double butted top and down tubes, heat treated tapered stays and dropouts, hourglass bottom bracket shell, integrated head tube, integrated seat clamp and removable brake and cable mounts, with a 20.8″ top tube.
Other frames on offer are the ‘Stray’, designed with the taller rider in mind and available only in matte blood red, the full 4130 chromoly ‘Aurora 2’, and the ‘Guttershark’, made from full 4130 double-butted chromoly with integrated seat clamp.