Ride UK BMX Failure - Ride UK BMX


Based in Malaga, New Jersey and headed up by Matt Bischoff, American BMX brand Failure has offered a solid line of complete bikes, frames, parts, clothing and accessories since 2005. Its star rider is Liverpool-born Harry Main, but other members of the Failure crew include Nate Wessel, Travis Kiesow, Kevin Spanier and Swedish teenager Jacob Nedler.

Failure’s range of completes have included Main’s signature ‘Mainiac’, released in 2013 and featuring a mounted gyro and 20.4″ top tube, and 100 per cent 4130 CrMo head tube, top tube, down tube, cranks, bars and fork steerer. Main also has signature handlebars, a two-piece model constructed from butted chromoly with a knurled clamping area and 19mm crossbar, and heat-treated for additional strength.

Popular Failure frames since the company’s launch have included a signature model from Jeremiah Smith (now with GT Bicycles) called the ‘Ginja Ninja’, heat-treated on highly stressed parts like the dropouts, and featuring geometry perfect for riding parks and flyouts. The sole frame currently available is the ‘Spar’, with integrated head tube drilled for gyro tabs, integrated seat clamp, Mid BB, 5 mm thick heat-treated micro dropouts, removable brake mounts on chain stays and seat stays, and down tube gusset.

Stand out web edits from Failure include a 2010 collaboration with Misled Clothing, featuring some incredibly smooth riding and loads of air from Brian Hinkel. Filmed by Movement, it closes with an amazing ender that no one thought possible except Hinkel himself.


Year founded
Founder Name
Matt Bischoff
Based in
New Jersey, USA
  • Bikes
  • Parts
  • Apparel


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