Nic James sent us this edit via our FB inbox and was very modest about the whole thing, he realises we get tons of videos sent in every single day and asked us nicely to take a look, I just happened to come across his message and this video really stood out to me. I’m sure Nic won’t mind me saying this, and it’s probably a massive compliment but his riding style kinda reminds me a little bit of Vic Murphy’s or Matt Berringer’s different approaches to riding. It is awesome to see people being creative on their bikes (crankflip to no footed can for example) and also bringing oldskool tricks back to life. Cracking work for his sponsor Doomsday Co althought they could do with investing in a lens cloth, it’s filthy!

Nic James x Doomsday Co from S Ronicle on Vimeo.