James Hitchcox has been around since the dawn of time, riding for Standard since before I even started riding BMX back in 97.  James still rides as much as ever and now spends his daytime hours running Zeal Distribution which carries Sputnic, Standard, Superstar, Mankind, BSD and Alone.

James lives on the outskirts of Harrow in West London and is a frequenter of the famous Harrow concrete park. When he’s not out riding or working he spends his time riding his motorcycle, taking long fast trips in his fully blacked out superbike and tinted lid.

This is what James likes listening to.

Charlie Daniels Band – Freebird

Fortunate Son – Credance Clearwater Revival

Katy Perry – Hot n Cold

Rick James

Pussycat Dolls – When I grow up!