Superstar is owned by BMX Groupment, an Andorra-based company focused on the bicycle business. BMX Groupment started life in December 2001 as the French distributor of a number of established BMX brands, but soon created its own brands for complete control over its own business – as well as Superstar, it is the home to St-Martin (BMX flatland), Focale 44 (fixed bikes) and Fluide (BMX racing).
Superstar, launched in 2002, is BMX Groupment’s street/park/trails BMX brand. From small beginnings, many riders around the world now use Superstar products, and its in-house team features Luke Padgett, Kenneth Tencio, Ola Selsjord, Kostya Andreev, Oskars Zajarskis, Jiang Tian, Rain Randvali, Michael Horowic and Antoine Mallier.
The manufacturing of Superstar products are guided by the company’s three buzzwords – innovation, technique and simplicity. The range includes frames, forks, handlebars, stems, cranks, wheels, rims, hubs, guards, pegs, pedals, seats and bearings. There are also sprockets, including the ‘Pimp’, first released in 2004, and still going strong today.
Padgett’s signature line of parts was launched in 2014, including the ‘Marton’ park and street frame, made from 100 per cent Sanko cr-mo tubing with heat-treated Spanish bottom bracket and Flybikes’ Easy Brake System. Also in the Padgett range is the ‘Moss’ 25 mm fork, handlebar and pedals. The other big development for 2014 was the switch from the pivotal system to the tripod system for all Superstar seats.