New York City-based Edwin De La Rosa reps Skavenger and Animal. His signature Skavenger frame is the simple, light and solid ‘Bridge’, made from 100 per cent 4130 Japanese CrMo, and designed to be ridden with an Animal wedge pivotal seat post for extra weight saving. It comes in either black or maroon. For Animal, there are a pair of signature ‘Edwin’ grips, flanged and flangeless.
Why does this matter? Because Edwin is a Street legend, a true OG in the world of BMX and one of the most influential riders of all time. In fact, it is no exaggeration to say that his ‘Can I Eat?’ part for Animal in 2004 revolutionised Street BMX, developing a uniquely smooth and definitely ‘New York’ style that has since been emulated around the world.
After all these years, he’s still riding hard today, with a major section in the new Skavenger video from 2011, and plans in the works for an Animal commercial for his signature grips.
However, the man who influenced a riding style for a whole generation of Street shredders now sees himself just as much as a photographer as a rider. He has carried a camera along for the ride for all of his pro BMX career, shooting non-BMX images both in NYC and further afield, and has recently exhibited work in NYC and London.