Just saw this on The Come Up. Nike Beat's Gas... When you think about how much 'gas' it actually took to produce this clip it makes the whole idea seem pretty funny. There are 4 riders, lets say they all flew to one place before flying over to England, that's a few thousand miles of plane fuel, then they had a van to drive to all the spots in London, then the ferry used a fair bit of diesel to get them to France. Now if they'd swam all the way to England...

Garret Reynolds once again, bars over-ice-bars-backover. Savage. Read what it's all about on The Come Up here! http://thecomeupbmx.net/video/nike-60-beats-gas

EDIT: I've been thinking about this for nearly an hour now, and it occurred to me how differently people promote their companies. I mean, above you have the Nike team telling us to try and use less gas and then you have DC doing thing's like this...