Mirraco makes bikes, frames, parts and accessories for progressive BMX riders. The company was founded in 2006, and was the brainchild of former Haro rider Dave Mirra, at one time the all-time leader among gold medal winners at the X Games. Mirra was soon joined by Jim Ford, former President and CEO of Haro, and the two men set out to make their mark in the crowded BMX/Freestyle market.
Bicycle giant Trek was granted exclusive worldwide rights to sourcing, distribution and sales of the new line of bikes, while Mirraco itself controlled product development, design and promotions out of its office in Carlsbad, California. Dave and his Mirraco teammates, including Chris Bracamonte, Dustin McCarty, Lennie Westfall, Chris Hughes, Andy Buckworth and Jaie Toohey, were also heavily involved in the design and development of Mirraco products.
The latest line of completes is certainly thorough, with models that cater to all types of 20-inch specialists, including vert, dirt, park and street riders. Top-of-the-line models are the ‘Tallin’, ‘Bronson’, ‘87’ and ‘Volcon’, all with full cromoly frames, and there is also a selection of 12-, 16- and 18-inch bikes.
Mirraco’s range of quality parts are branded ‘Black Label BMX’ and are designed with input from some of the best BMX freestyle riders in the world. All Black Label parts are engineered to exacting standards by an experienced BMX-specific product development group, and include tyres, sealed wheels with one-piece driver cassette, replacement drivers, bars, grips, sprockets, ‘Sticky’ brake pads, pedals, seatposts and pegs.