The Amity Bike Co. went out of business in 2013, after a number of years entertaining the BMX world with a series of banging edits featuring riders such as Ryan Taylor, Ben Wallace, Cam Hardy, Matt Priest, Jeff Wescott and Michael Jordan. Mark Webb, co-owner of Total BMX and a freestyle rider for Stomp, also made a number of appearances in Amity films.
The company was started by the owners of Stomp, and took off after it began working with Webb and Wallace on the ‘Zenta’ complete. They were soon offering a range of parts too, including frames, bars, pedals and the ‘Jesus’ forks, all with a minimalist approach to design.
The first video release was the team edit ‘Amity in Portugal’, in which the company line-up chartered a yacht and cruised around the Algarve for two weeks enjoying some top weather and amazing riding spots. Other standout videos that were released while the company was in existence were Matt Priest’s welcome edit and ‘Ain’t Playing’ featuring Ryan Taylor.
Although Amity never broke through into the US after failing to find a distributor, it did team up with web video extraordinaire Tammy McCarley and a number of other US riders to ensure that the brand was represented there, at least briefly. Visitors to the Amity website will now find a message that simply says ‘Amitybikeco is not currently trading’, and Stomp now seems to be concentrating on its super-budget Mafiabikes brand instead.