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Hi, thought you'd like to take a look at Industry - Shola BMX on the RIDE website. Bruce Crisman blew minds last year when he released Facad, a clothing/video project. Shortly after, the rider from the video got hooked up and Bruce's partner took control of the company taking it in another direction. Bruce spent the next year traveling, spending lengths of time in both England and Brazil. He's now started his own production company, No Run Up's and is working on his first project, Shola BMX. Bruce is currently in Brighton filming for the Brighton Aint Ready DVD so we gave him a quick calll to find out more.. Click below to see what all the fuss is about. http://rideukbmx.com/features/industry-shola-bmx/
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