Take a piece

August 08, 2007 @ 10:52 AM by Mark Noble

Segment Clothing is a relatively new brand on the block, and it's British and built by riders for riders. We showed a couple of Segment items in the current issue of the magazine, and here's a little more info about the new brand: Ian Gunner is behind it, and he has some amazing experience in this field already - he was marketing / team manager for New Deal Skates, then marketing / team manager for DC Shoes, and then worked at Gumball 3000 Apparel and helped launch that brand. Gunner's now got his own thing going with Segment, and the ball is rolling. Here's Gunner, with a little more information:

"We started to include and infuse various ideas, with a goal to try and make a mark - however small - on what was felt a stale and stagnant store shelf or wardrobe space. Segment is aimed at anything and anyone on 2 wheels - BMX, MTB, Motocross or turntables, hopefully bringing all the colliding worlds together. As an active BMX rider and DJ for many a year, I felt it was about time to bring all families together, and offer a brand that wouldn't feel out of place behind the decks, on the track / park or simply on the street. Every rider listens to music, so why not? For too many years, riders, DJs and friends have not had the chance to wear a brand that covers all bases, but is still respected and wanted. Segment's style is generated from its love of bikes, design, music and everything that surrounds us in our everyday life."

So, which riders are on Segment then? Already, Gunner has built a tight team, and here's the list:

Scott Edgworth - Fit UK, Profile, Segment

Darin Read - Diamond Back, Nike 6.0, Segment

Arrash Saidi - S&M, Adio, Segment

Rikki Gunner - Source, Segment