A typically ‘special’ announcement from Fathead, he never lets us down. Here they are, the 3 groups going head-to-head for the Ride UK Shop Session in partnership with GoPro.

Group 1:
– 20TwentyStore
– Dead Sailor
– Crucial

Group 2:
– The Source
– Lifer BMX
– The Boardroom

Group 3:
– Substance
– Custom Riders
– Hardcore Hobbies

So, starting on Monday, Group 1 will see their clips released every day. It’s up to THEM and YOU to share these clips from the official Ride UK post to help gain your favourite clips the all important views. The shop with the most accumulated views of their clips at the end of the week will get through to the final. – It’s that simple. Get Viewing and Get Sharing. #shopsession2015